Society & Culture

Pro-Life “It’s a Baby” TV Commercial Wins NRB Award for Best Messaging Campaign

Pro-Life “It’s a Baby” TV Commercial Wins NRB Award for Best Messaging Campaign

Focus on the Family’s pro-life TV commercial “It’s a Baby” won the National Religious Broadcaster’s 2024 Award for Television Messaging Campaign of the Year. The 60-second clip, which was launched on the one-year anniversary of the US Supreme Court’s decision in Dobbs v Jackson Women’s Health Organization on June 14, shows typical celebratory moments during pregnancy caricaturing today’s common pro-abortion language that a baby during pregnancy is just a fetus.

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